- ISBN13: 9780793136643
- Condition: New
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Product Description
Using similes, metaphors, anecdotes, illustrations, and asking open-ended questions, then really listening to clients’ stories, histories and backgrounds can elicit valuable information. Highly persuasive individuals and many of the top financial professionals use this communication style intuitively, making deep human connections with their clients. From this deeper understanding, they are better able to serve clients’ financial needs–and sell more effectiv… More >>
Storyselling for Financial Advisors : How Top Producers Sell